The Challenge
An Edmonton-based specialty retail and equipment supplier was struggling with an outdated, sluggish website. Despite offering premium services, their website took 6.2 seconds to load on mobile devices, suffered from broken canonical tags, and ranked on page 4 of Google for high-intent search queries.
The Solution: High-Performance Architecture
- Astro SSR + Cloudflare Edge: We decoupled the frontend, reducing initial page load time from 6.2s to 280ms.
- Localized Schema.org Architecture: Implemented comprehensive LocalBusiness, Product, and Service JSON-LD schemas targeting Edmonton and regional Alberta communities.
- Conversion-Focused Mobile UI: Re-engineered the mobile navigation and added a streamlined 2-step quote request workflow with Turnstile spam protection.
The Results in 90 Days
- +210% Increase in organic inbound phone calls and consultation requests.
- Page 1 Google Rankings for 14 competitive commercial search terms in Edmonton and Calgary.
- 99/100 Mobile PageSpeed Score with zero Cumulative Layout Shift (CLS).
- 48% Reduction in average customer bounce rate.
"The redesign completely transformed our digital pipeline. We are receiving qualified commercial inquiries every week directly through Google search."
Ready to Transform Your Website?
Contact HB Technology Solutions Ltd in Edmonton at hbtech.ca/start-project to schedule your free website and SEO audit.
